Engaging the brightest minds of Gen Z is not easy, but viral content on social media like YouTube and Tiktok can reach millions of younger users in a few hours. This session will cover why attendees should learn to use these platforms and share experiences of making viral TikTok and YouTube cybersecurity content that’s useful, educational, and entertaining, which reached 20+ million younger users.


RSA® Conference, the world’s leading information security conferences and expositions, today concluded its 31st annual event at the Moscone Center in San Francisco. The year’s event attracted over 26,000 attendees, including 600+ speakers, 400+ exhibitors, and over 400 members of the media. Throughout the week, attendees networked on the expo floor and participated in keynote presentations, track sessions, tutorials, seminars, and special events.

Several of the most pressing topics discussed during this year’s Conference included issues surrounding privacy and surveillance, the positive and negative impacts of machine learning and artificial intelligence, the nuances of risk and policy, and cybersecurity-focused innovations across crypto and blockchain.

Reaching Gen Z: Cybersecurity Outreach with Viral TikTok & YouTube Content

Conference: RSA Conference 2022

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