The talk discusses the importance of using metrics to understand community growth and engagement, and how to consolidate data from various tools to create meaningful metrics.
- Avoid using vanity metrics and focus on daily, weekly, and monthly active users
- Consolidate data from various tools using integrations or tools like Zapier
- Group community members into categories like lurkers, newbies, contributors, and champions to understand their needs and track their progress
- Understand the phases of community growth and track impact as the community matures
- Anecdote: Using metrics to track successful onboarding of community members