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• Starting a small application security program with a small engineering team and choosing a technology like SCA and DAST
• Helping engineering teams understand and take measured risks in developing and testing code
• Enabling process and tooling that can easily get people started quickly in testing application security
• AppSec tools are built for security teams and can be complicated and difficult to understand for engineering teams
• Using technical jargon and wall of text to describe application security issues can be confusing for engineering teams