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Conference:  Transform X 2021
Authors: Oskar Stal
2021-10-07

tldr - powered by Generative AI

The presentation discusses Spotify's approach to building a more connected and holistic system for content recommendation, utilizing machine learning models and data instrumentation.
  • Spotify is building an encoder system that can encode a user's state into embeddings that are sensitive to actions and changes in satisfaction.
  • They have built a simulator that can simulate user reactions to certain content, which is used to train the recommendation algorithm.
  • A/B testing is used to compare agents trained on good simulators versus less good simulators.
  • Spotify is transitioning to a more farsighted approach to content recommendation, optimizing for long-term fulfilling content diet rather than clicks or streams.
  • They are investing in data instrumentation to understand how users interact with their content and to create reusable data sets.
  • Spotify has shared machine learning models that provide information on user affinities, similarities, and clustering, which are useful for many different features.
  • Machine learning models are created for specific use cases, such as Discover Weekly or search, and optimize for different goals.