Conference:  Transform X 2022

Authors: Nick Beighton, Julia de Boinville

2022-10-19

During his 13-year tenure, Nick Beighton, former CEO of ASOS, grew the online apparel company from 200 million to 4 billion GBP in revenue by investing in data. Beighton is joined by Jules de Boinville, Head of Scale’s UK deployments, to discuss how his team improved catalog data at ASOS and the key measurements they used to understand the business impact of their digital initiatives. Beighton also covers the core business values he helped create and best practices to effectively use customer and product data in eCommerce to deliver higher conversion rates. Beighton describes how ASOS started by working on optimizing discovery tools, delivering product recommendations, and correctly tagging product attributes, four years before they invested in digital marketing. Underlying it all was a spirit of experimentation, which Beighton explains in more depth. Before joining ASOS, Beighton worked for KPMG, specializing in business transformation, and held finance-related positions in other online retailers.

Conference:  Transform X 2022

Authors: Jeff Wilke, Alexandr Wang

2022-10-19

The importance of data and AI in e-commerce and retail, particularly in creating an authoritative catalog and optimizing inventory management for a unified buying experience.

• AI is winning against traditional algorithms in e-commerce and retail
• Data is crucial in fueling AI algorithms
• Amazon's success in creating an authoritative catalog through product type definitions
• The need for a unified buying experience through omnichannel retail and optimized inventory management
• AI can play a huge role in marketing discovery, transactional experience, and inventory management

Conference:  Transform X 2022

Authors: Rong Yan, Saad Ahmed, Aatish Nayak

2022-10-19

The conference presentation discusses the use of AI in e-commerce and the potential applications for small businesses. It also highlights the importance of accurate mapping technology for Southeast Asia and how AI can be used to improve it.

• AI can be used for content generation, such as product images and meaningful brand stories for small businesses
• Accurate mapping technology is crucial for e-commerce in Southeast Asia, and AI can be used to improve it
• Using AI to mount cameras on drivers' helmets can help collect information and improve routing for faster and cheaper delivery
• E-commerce is expected to continue growing in the next five years

Conference:  Transform X 2021

Authors: Minesh Shah, Kady Srinivisan, Greg Bowen

2021-10-07

We are very familiar with the power of recommendation engines in eCommerce. The most dominant eCommerce companies in the world attribute much of their overall revenue to upselling and cross-selling powered by those recommendations. However, other AI use cases in personalization, logistics, and analytics are also transforming other parts of the eCommerce experience. In this panel, we will discuss the current state of AI in eCommerce. The panel will explore the upcoming use cases primed to disrupt the industry and share their experiences on how they have enabled their organizations to be AI-ready.